After David Beckham, Shaquille O’Neal and many other athletes, Giorgio Chiellini also invests in the world of virtual sports and does so by focusing on the innovation proposed by the 2WATCH start-up operating in the entertainment sector related to video games.
The operation was born within the investment round closed last month by the Neapolitan company for a value of 1.3 million (the largest in Italy for this sector) in which dozens of entrepreneurs and celebrities took part, including the former Formula 1 driver Giancarlo Fisichella. Chiellini will meet his younger fans through a series of activities that will see him protagonist on the Twitch platform and on the social networks TikTok and Instagram. The footballer will conduct virtual soccer tournaments in which the winners will be able to connect with him, challenge him and win an iconic relic of his professional career.
“For years I have been following the world of virtual sports with attention and curiosity, a reality that has always fascinated me – says the captain of Juventus and the national team -. For this reason, I am happy to be able to support 2WATCH in this innovative project “.
The gaming sector and in particular the entertainment related to video games is booming as confirmed by the data distributed by the PWC Entertainment & Media Outlook report which marks revenues for the sector equal to 175 billion dollars in 2020, surpassing television, cinema and music . During the pandemic, digital content had a strong progression and the number of gamers in the world reached 2.7 billion. The world of football also has to deal with the generational change and with the transformation of consumer habits with respect to the use of entertainment products.
Many international entrepreneurs have expressed themselves on this issue such as Andrea Agnelli, president of Juventus, who defined the video games Fortnite and Call of Duty as a major competitor compared to traditional football or as Nolan Bushnell, co-founders of Atari, who affirmed that esports “will eclipse the World Cup”. Claims that find fertile ground in the numbers recorded during the export competitions: just think that the world final of “League of Legends” recorded 100 million online viewers against 98 million viewers of the Super Bowl.
“We are thrilled that Giorgio Chiellini has chosen 2WATCH to enter the world of gaming and export – says Fabrizio Perrone, CEO of 2WATCH – being a lover of the Old Lady and the National team, I couldn’t be more excited than that. We are convinced that the world of gaming opens new communication channels for those who intend to get in touch with the GenZ which is abandoning traditional channels in favor of new live and video streaming platforms. “