Ubisoft has appointed Igor Manceau as its new Chief Creative Officer. He is a veteran of the French company, who recently offered his contribution as the creative director of Riders Republic.
Manceau has been with Ubisoft for more than two decades, starting in 1998 when he was hired as a member of the corporate marketing team. He has been with Ubisoft Annecy since 2014, where he was creative director of Steep and then Riders Republic.
“Igor is one of the most experienced, innovative and respected creative directors at Ubisoft and the gaming industry in general,” said Ubisoft CEO Yves Guillemot. “He has a deep understanding of player input, a strong intuition for reaching new markets and an exemplary leadership style.”
Serge Hascoët, the company’s former creative director, left Ubisoft last year when he received allegations of sexual harassment and discrimination, which is being singled out as one of the biggest cultural problems within the company.
Despite this and other changes at the top, A Better Ubisoft, a collective of developers and former employees of the French publisher, continues to ask for greater efforts from the management to promote greater ethnocultural diversity.
“There is no clear expression of the creative process and there is a shocking lack of diversity in the VPs,” commented A Better Ubisoft. “We acknowledge the hiring of Bio-Jade Adam Granger, but not much progress has been made beyond that, especially considering that two more VPs had to be hired. Currently, as it stands, Ubisoft’s creative team is made up of white people. with identical cultural backgrounds. This leaves us with a lack of confidence in the future composition of the editorial team. “